The 90-Day Marketing Plan for Service-Based Businesses
When you run a service-based business, marketing can often feel overwhelming — there’s social media to post, ads to run, SEO to manage, and customers to keep happy. But with a clear 90-day marketing plan, you can stop guessing and start working toward measurable growth.
Here’s a step-by-step framework for building a 90-day plan that works for your business.
Step 1: Set Specific Goals (Weeks 1–2)
Before you post a single thing, decide what you want to achieve. For example:
Book 15 new service appointments
Increase website traffic by 25%
Generate 50 qualified leads
Your goals should be measurable so you can track progress.
Step 2: Choose Your Core Strategies (Weeks 1–2)
Focus on the activities most likely to reach your audience. For service-based businesses, this might include:
Google Business Profile optimization
Local SEO and keyword targeting
Content marketing with blogs and videos
Paid advertising on Facebook, Instagram, or Google
You don’t need to do everything — just pick 2–3 strategies and do them well.
Step 3: Build a Content Calendar (Weeks 3–12)
Plan what you’ll post and when. A simple framework might be:
Weekly: Share a tip or educational post
Bi-weekly: Post a customer testimonial or project highlight
Monthly: Publish a blog post or in-depth video
Batch your content so you’re not scrambling at the last minute.
Step 4: Track and Adjust (Every Week)
Review what’s working and what isn’t. Are certain posts getting more engagement? Is a particular ad bringing in better leads? Shift more time and budget to what’s performing best.
Step 5: Rinse and Repeat
At the end of 90 days, review your progress, refine your strategies, and set new goals for the next quarter.
Why This Works for Service Businesses
A 90-day plan is short enough to stay flexible but long enough to see results. Instead of trying random marketing tactics, you’re working with a clear focus and a repeatable process.
Want a Custom 90-Day Marketing Plan?
At Manage to Create, we help service-based businesses in Wichita and beyond build strategic 90-day marketing plans that actually get results. We can handle the content creation, ad management, and tracking so you can focus on serving your customers.
