Google Business Profile Hacks That Actually Bring in Local Leads

If you run a service-based business, your Google Business Profile (GBP) might be your most important marketing tool and you might not even realize it.

Why?
Because when someone searches “plumber near me” or “best lawn care in Wichita”, they are not scrolling through Instagram. They are clicking the first trustworthy name they see in Google’s local search results.

If you are not showing up there, you are missing out on free, high-quality leads.

Here’s how to fix that.

1. Fill Out Every Single Section

Google rewards complete profiles. That means:

• Business name exactly as it appears in real life

• Correct address and service areas

• Up-to-date hours (including holidays)

• All your services listed with descriptions

The more info you give, the more likely Google will match you to relevant searches.

2. Use Keywords in Your Description

Your business description is not just for telling people what you do. It is a prime spot for SEO.
Example: Instead of “We offer landscaping,” say:
“We provide residential and commercial landscaping in Wichita, Derby, and Andover, specializing in lawn maintenance, rock work, and flagstone paths.”

3. Add Photos (and Keep Adding Them)

Profiles with regular photo updates get more clicks and calls.
Show:

• Before and after shots

• Your team in action

• Branded vehicles

• Happy customers (with permission)

4. Post Weekly Updates

Yes, Google lets you post updates just like social media. These can be:

• Special offers

• Seasonal reminders

• Project spotlights

• Tips for your customers

It signals to Google and customers that your business is active.

5. Ask for Reviews and Reply to Them

Reviews are huge for both rankings and trust. Ask after every completed job, and make it easy with a direct review link.
Reply to each review with a thank-you or quick response, even the not-so-great ones.

Bottom Line:
A fully optimized Google Business Profile is not just “nice to have.” It is the foundation of your local lead generation. The best part is that it works 24/7 without ongoing ad spend.

Want Your Profile to Rank Higher, Faster?
If all of this sounds great but you would rather have an expert set it up and keep it optimized, Manage to Create can handle the heavy lifting.
From keyword-rich descriptions to review generation systems, we will make sure your profile is working as hard as you are.